Search results for "Marketing buzz"
showing 6 items of 6 documents
Powered by assemblage : language for multiplicity
2021
Abstract Assemblage is one way to examine complexities in today’s world. In Deleuzian thinking, assemblage refers to both the act of assembling diverse elements and the arrangements of these elements for a specific purpose. Importantly, it is the interaction between elements that allows the assemblage to become more than the sum of its parts. Applying this concept to long-term research on Cold Rush – the transformation of the Arctic commons into commodities – I argue that examining the boom, bust, and buzz around the commons can be fruitfully conceptualised and studied with assemblage. This approach brings with it an ontological shift from binaries into multiplicities and multiple temporali…
Innovation Dynamics of Global Competitive Regional Clusters: The Case of the Norwegian Centres of Expertise
2009
Isaksen A. Innovation dynamics of global competitive regional clusters: the case of the Norwegian Centres of Expertise, Regional Studies. This paper analyses the innovation dynamics in six regional clusters that have been appointed as Norwegian Centres of Expertise and have been assessed as some of the most internationally competitive regional clusters in Norway. The most consistent finding concerns the great importance of strong Norwegian innovation systems in the maritime and oil and gas industries in underpinning the innovation dynamism of these clusters. This finding has some theoretical implications because the national level is mainly absent in the discourse on local buzz (knowledge s…
What Is Regional in Regional Clusters? The Case of the Globally Oriented Oil and Gas Cluster in Agder, Norway
2012
This paper focuses on the question to what extent knowledge sources in regional clusters stimulate the innovation activity of cluster firms. In doing so we contribute to the literature by combining two analytical approaches: by (1) distinguishing firms dominated by different innovation modes; and (2) differentiating between inter-organizational linkages and open knowledge environments as two distinct knowledge sources. Based on data from the Agder equipment supplier industry we demonstrate that mobility of labour, local buzz and inter-organizational linkages are key regional knowledge sources, but clearly more so for some types of firms than others.
News from the Underground: What were the most important scientific/clinical take-home messages for juniors?
2014
The ERS International Congress has traditionally been a splendid opportunity to present current updates in clinical respiratory medicine and new research findings. This year’s programme was packed, making it impossible to attend all sessions, but juniors interested in specific fields were there for you to highlight the most important take home messages from the 2014 ERS International Congress in Munich. Amongst the most important news for the clinicians was the publication of a Global Initiative for Asthma (GINA) guidelines update [1]. In the updated guidelines, the heterogeneity of asthma is emphasised, suggesting the need of “4P” (Personalised, Predictive, Preventive and Participatory) tr…
The Wheres and Hows of Residential Choice
2016
International audience; A wide variety of choices and decisions are open to individuals when looking for a place to live: a flat or a house, renting or buying depending on one’s resources and plans; living in a city centre to enjoy its buzz, or in a certain district to have a school close by, or on the outskirts in a more village-like setting; and in this last case, how far from urban centres and major access routes? What ultimately are individuals’ preferences? All these questions presuppose looking at how they perceive and evaluate the urban environment so as to better grasp what it is that leads to residential satisfaction. However, it is not the evaluation or satisfaction in itself that…
Framing by Actors in the Human Rights Debate: the Kony 2012 Campaign
2014
Human rights actors form networks and debate in issue arenas to find solutions to violations. Framing can be used to create and increase issue salience as well as organisational importance, thus influencing power relations and the human rights debate. Not all the actors are equally powerful, meaning that the more dominant actors function as gatekeepers, controlling the debate and the subsequent decision-making process. The campaign Kony 2012 by Invisible Children (IC) is used as a case study to see whether, by observing the reaction the campaign elicited from two well-established gatekeepers (Amnesty International and Human Rights Watch), this campaign by a previously relatively unknown non…